Two new Cadillac's have been announced for the North American market in Summer. The first is is the all-new 2010 SRX and the other is the CTS Sport Wagon. The two almost play in the same space, but the SRX has 4WD and stands higher than the CTS Sport Wagon.
The SRX will start at $34,155. Cadillac is optimistic about the SRX counting on the fact that about a quarter of all luxury vehicles currently sold in the U.S are crossovers. It will then fit the car with new downsized engines which are said to be more fuel efficient than their predecessors.
"In a tough market," said Steve Shannon, executive director of marketing for Cadillac, "the new SRX and CTS Sport Wagon are the right products at the right time. They offer new dimensions of versatility and fuel efficiency, along with Cadillac's signature design and technical features."
The standard engine in the SRX is a 3.0 litre V6 with direct injection. It's the same one used in the CTS as well. Cadillac says on the highway it will return a figure of 28mpg.
Press Release:
Cadillac Launches Two New Vehicles This Summer
All-new SRX Crossover starts at $34,155
CTS Sport Wagon strengthens CTS model lineup
Cadillac's model lineup expands with two dramatically-designed new luxury vehicles that also bring new dimensions of versatility and efficiency to the marketplace. Cadillac announced today that the 2010 SRX Crossover, scheduled to begin production this summer, will be priced aggressively starting at $34,155.
Later this summer, the acclaimed CTS family will expand again with the arrival of the CTS Sport Wagon. Together with the all-new SRX, these two dynamic new Cadillac models are in sync with the changing priorities of today's luxury consumers.
"In a tough market the new SRX and CTS Sport Wagon are the right products at the right time, says Steve Shannon," executive director of marketing for Cadillac. "They offer new dimensions of versatility and fuel efficiency, along with Cadillac's signature design and technical features."
The all-new SRX launches into the strong luxury crossover vehicle segment, a category that now accounts for nearly one-fourth of all luxury vehicles sold in the U.S market. The SRX features new downsized and fuel efficient engines in a completely redesigned vehicle that delivers a dynamic alternative in terms of visual appeal and driving character.
"We believe the Cadillac SRX offers emotional appeal to a segment previously devoid of much of that," says Shannon. "At the same time, it also has very practical new features such as advanced All-Wheel-Drive, and an efficient standard 3.0-litre Direct Injection V6 engine. And with an entry price of $34,155 the new SRX presents an attractive offer to consumers, while taking on the traditional segment leader aggressively."
The new CTS Sport Wagon offers the same design and technical features of Cadillac's centerpiece model, the CTS sport sedan - but in a wagon body style that effectively doubles the car's cargo space. The new Sport Wagon includes the same 3.0-litre Direct Injection engine that serves as the standard engine in the new SRX. In the Sport Wagon, highway fuel economy is estimated to reach 28 mpg.
Both the new SRX and CTS Sport Wagon will be presented in a special video webcast from one of Cadillac's design studios. Visit www.cadillacstudiolive.com for an inside look at the highlights of both new models.
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