In 2008 Audi continues by introducing a mid-sized "coupe" model for the very first time. According to those familiar with the program the debut will take place at the 2008 Geneva Motor Show with the vehicle – to be named the Audi A7 – going on sale for model year 2009 in Europe and shortly thereafter in calendar 2009 in North America.
The Audi A7 will initially be offered as a four-door "coupe". Today only one manufacturer has an offering in the luxury four-door coupe segment: Mercedes-Benz with its CLS.
The Audi A7 will not readily compete with BMW’s 6-series as previously speculated by other publications. The vehicle has been designed specifically with rear occupant comfort in mind – a noteworthy differentiator from the traditional luxury coupe. The wheelbase, while very close to the Audi A6’s, will be an all new design. This so-called “large car wheelbase” will not only ensure the aforementioned rear passenger comfort, but will make the car look bigger than the A6. Expect to also see less front overhang than in the A6 range.
It is difficult to predict pricing for the Audi A7 this far in advance of its availability, but one need only look at the current premium between the Mercedes-Benz CLS and E-Class to get guidance that the Audi A7 will sell at a premium of 15-20% above the A6 range.
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